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Last reviewed: August 2026 · prices in USD · at the national baseline
Dermatology's buyers scatter across surfaces by intent: medical patients live on Google and maps, cosmetic patients live on Instagram and increasingly ask AI engines what treatments cost, and everyone checks reviews. The bundle keeps the practice present across all of it with the funnels kept straight — cosmetic offers on social, clinical authority in the answer engines, accurate booking everywhere. Med spas typically run only the social channel well; a practice covering every surface takes back the consults with a credential the spa cannot match.
| Tier | Typical range | What it covers |
|---|---|---|
| Starter (priority channels) | $500–$2,450/mo | Google + one AI engine + one more surface, focused |
| SMB full bundle | $2,450–$5,900/mo | Google, AI engines, maps, social, and marketplaces together |
| Mid-market | $4,950–$14,800/mo | Multi-location or competitive categories |
| Enterprise | $19,800–$49,000/mo | Brand-wide, every surface, dedicated strategy |
The cosmetic side should budget like the retail business it is — successful practices put five to ten percent of cosmetic revenue back into marketing it — while the medical side needs almost nothing beyond accurate listings. The physician-owner or practice administrator signs off, and physicians are rightly skeptical of unmeasured spend. Frame everything per consult: a cosmetic patient who converts is typically worth well north of a thousand dollars a year across toxin, filler, and laser cycles.
Low on the cosmetic side when spend traces to booked consults; physicians are unforgiving of anything vague, so measurement is the whole sale. Cosmetic demand peaks before holidays and summer events, laser season runs fall through winter, and medical skin checks bump each spring.
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What do dermatology practices in Houston pay for Search Everywhere Optimization?
Most land between $2,450 and $5,900 a month for managed work. Houston prices track the national baseline, so the national tiers are a reliable yardstick here.
Should we market medical and cosmetic dermatology separately?
Yes — treating them as one is the most common money leak in dermatology marketing. Medical demand mostly exceeds capacity, so it needs accurate listings and reputation, not paid promotion. Cosmetic is a competitive cash-pay retail business that needs the full apparatus: answer-engine visibility, social proof, consult funnels with deposits. Budget them separately and expect completely different metrics from each.
How do we compete with med spas charging less per unit?
Don't fight on price. Fight on credential and the answer surface. When patients ask AI engines about injectable safety, complications, or who should inject, those answers favor physician-led content — and that's a fight a board-certified dermatologist wins by default if the content exists. Publish it, get cited, and the consult arrives pre-sold on expertise instead of shopping units like a commodity.
What should a practice expect to spend on this?
For managed programs, most single-location practices land between $2,450 and $5,900 a month, weighted toward the cosmetic side where the competition is. Stack that against cosmetic patient economics: consult-to-treatment conversion, then repeat toxin visits three or four times a year plus laser and filler over time. A program producing a handful of converting cosmetic consults monthly carries its own weight.
← National search everywhere optimization guide for dermatology practices · All-industry Search Everywhere Optimization pricing in Houston
Methodology: ranges are synthesized from published 2026 market pricing across vendors, agencies, and platforms, reviewed and refreshed monthly (last refresh: August 2026). Metro figures apply a cost-of-doing-business index (built from 2026 local cost-of-living and labor data) that we scale per price tier: self-serve tools are priced nationally and barely move between cities, while managed and enterprise work — which is delivered by local labor — carries the full local premium. That is why the same city shifts a done-for-you retainer far more than a DIY subscription. Prices are in USD and describe typical market rates, not quotes; a real quote for your business takes minutes through a verified provider on the hashtag.org network.