Who's Building the Agentic Web

Operator

Released in early 2025, Operator is a browser-based agent that can see and interact with web pages to complete multi-step online tasks like shopping, booking, and research. It is built on the Computer-Using Agent (CUA) model, which combines GPT-4o vision with reinforcement learning for web tasks.

Focus: Consumer task automation, research, e-commerce

Claude Cowork / computer use

Claude can read, edit, and reorganize documents and interact directly with web and desktop interfaces. Agents use tools, browse, and take sequential actions; the "computer use" capability lets Claude control the cursor, click buttons, and navigate software.

Focus: Enterprise productivity, coding, document workflows

Project Mariner

Built on Gemini 2.0, Project Mariner navigates web pages, fills forms, and completes tasks via a Chrome extension. It was one of the first demonstrations of a fully autonomous browsing agent from a major search company.

Focus: Consumer browsing, research, task completion

Agentic search + automated browsing

Perplexity has evolved from a search engine into an agentic platform. Its "Buy With Pro" feature can autonomously find and complete purchases, alongside automated complex research and multi-step browsing workflows.

Focus: AI-powered search and shopping automation

Grok

Grok has gained web search and browsing capabilities, with plans for deeper autonomous agent behavior across the X platform and the broader web.

Focus: Agentic assistant

Le Chat / Mistral Large

European AI lab offering frontier models with function-calling, tool use, and web browsing. Competes with OpenAI and Anthropic in the agentic model space with an open-source-friendly posture.

Focus: Open-source-friendly LLMs with agent capabilities

Azure AI Foundry, Copilot Studio, Copilot Agents

Copilot Studio for building custom copilots and agents, Azure AI Foundry as the underlying infrastructure, and autonomous agents inside Microsoft 365 Copilot that act on a user’s behalf across email, calendars, documents, and third-party services.

Focus: Enterprise productivity, workflow automation, SaaS integrations

Amazon Bedrock AgentCore

Bedrock provides a managed service for building generative AI agents that execute multi-step tasks across enterprise systems, APIs, and data sources. It handles prompt engineering, memory, and orchestration.

Focus: Enterprise agent deployment, secure API-based actions

Agentforce 360

A platform with pre-built actions that lets AI agents scale complex enterprise tasks across sales, service, marketing, and commerce, with Data Cloud integration for real-time data access.

Focus: CRM automation, customer service, sales enablement

watsonx + IBM Consulting AI agents

The watsonx platform supports building enterprise-grade agents, and IBM Consulting offers agentic AI transformation services, applying agents to legacy system automation.

Focus: Regulated industries, consulting-led agent deployments

Oracle AI Agents (Fusion Cloud)

Oracle has embedded agents into its ERP, HCM, and supply chain applications for automated procurement, finance reconciliation, HR tasks, and more.

Focus: Enterprise resource planning, supply chain automation

Joule + SAP Business AI agents

SAP’s Joule copilot has been extended with agentic capabilities for finance, procurement, and HR workflows within the SAP ecosystem.

Focus: ERP automation, enterprise workflow orchestration

Autopilot / Agentic Automation Platform

The RPA leader has pivoted heavily into agentic AI, combining traditional robotic process automation with LLM-based agents that handle unstructured data and make decisions inside automated workflows.

Focus: Enterprise process automation, document processing

AI Agent / AARI

A similar pivot to agentic AI: agent-powered automation that can interpret, decide, and execute across enterprise systems.

Focus: Enterprise RPA + AI agents

Pega Infinity / Pega GenAI Agents

Pega has integrated agents into its low-code platform for customer service and workflow automation, with agents that autonomously resolve cases and handle exceptions.

Focus: Customer service, workflow automation, low-code agents

ACT-2 (Action Transformer)

Founded by former Google researchers, including Ashish Vaswani, co-author of the "Attention Is All You Need" paper. Builds agents that understand natural language commands and manipulate UI elements across multiple enterprise applications at once. Over $350M raised.

Focus: Enterprise software automation

Browser agent (now part of Adept)

Originally a standalone browser agent startup that could browse, click, type, and extract data from any website. Acquired by Adept.

Focus: Consumer web automation, now enterprise

Browser-scale agents

Builds agents for competitive intelligence, price comparisons, inventory monitoring, and web data extraction at scale.

Focus: E-commerce monitoring, competitive intelligence

Logistics agents

Specializes in agents that automate logistics operations, including procurement, shipping coordination, and inventory management.

Focus: Supply chain, logistics automation

Enterprise agents (now part of ServiceNow)

Acquired by ServiceNow in 2025. Built AI agents for enterprise IT and HR support, automating ticket resolution and employee inquiries.

Focus: IT support, HR automation, enterprise search

Autonomous enterprise agents

Israel-based startup building business process agents that operate across CRM, ERP, and other enterprise tools.

Focus: Enterprise process agents

Security agents

US-based company building security agents that autonomously detect, investigate, and respond to threats.

Focus: Cybersecurity automation