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Salesforce

Agentforce 360

CRM automation, customer service, sales enablement

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What they’re building

A platform with pre-built actions that lets AI agents scale complex enterprise tasks across sales, service, marketing, and commerce, with Data Cloud integration for real-time data access.

Company facts

Investment & ownership

Publicly traded (NYSE: CRM).

Key people

  • Marc BenioffChair & CEO, co-founder

Why it matters for the agentic web

Salesforce is where a huge share of the world’s customer relationships live. Agentforce making those records actionable by agents means the follow-up email, the support reply, and the renewal call increasingly come from software acting on the company’s behalf.

Latest headlines

Pulled from news feeds August 18, 2026 — refreshed on the newsroom’s twice-weekly beat.

The other side of this story

Salesforce sends agents out to use the web. Our platform is the receiving end: a #name and portal make your business findable, readable, and transactable by exactly these agents.