What they’re building
Perplexity has evolved from a search engine into an agentic platform. Its "Buy With Pro" feature can autonomously find and complete purchases, alongside automated complex research and multi-step browsing workflows.
Company facts
Investment & ownership
Serial venture rounds through 2024 and 2025 at reported valuations climbing from $9B toward $18B.
Key people
- Aravind SrinivasCEO & co-founder
Why it matters for the agentic web
Perplexity collapsed the distance between searching and doing. A result you can buy from inside the answer is the agentic web in miniature, and it is why being readable and transactable by AI engines now matters as much as ranking in them.
Latest headlines
Pulled from news feeds August 11, 2026 — refreshed on the newsroom’s twice-weekly beat.
- Amazon loses US court ban on Perplexity's AI shopping tools - Yahoo Finance
- Appeals Court Overturns Ban on Perplexity AI Shopping Agents on Amazon - pymnts.com
- US appeals court allows Perplexity's AI shopping agent back on Amazon - the-decoder.com
- Ninth Circuit Addresses CFAA and Agentic AI Tools in Groundbreaking Decision - Wilson Sonsini
- A Federal Court Just Ruled Perplexity's AI Agent Can Keep Shopping on Amazon - Startup Fortune
The other side of this story
Perplexity AI sends agents out to use the web. Our platform is the receiving end: a #name and portal make your business findable, readable, and transactable by exactly these agents.