Here is how hashtag.org works, in one breath: you can buy a #Name, own it, advertise with it, and (on the web3 side) stake it. Buy a hashtag domain the familiar way and it renews yearly like any web address. Own a hashtag for life the on-chain way and it’s yours to keep. Along the way you can pay to own the search-bar keywords that bring people to you, which is what hashtag advertising means here. And underneath all of it sits a fact that’s easy to miss: this is the first hashtag for sale anywhere. Hashtags used to be labels you borrowed. Now one can actually be yours.
Every #Name arrives with two things attached. The first is a GEO portal, your spot on a searchable map that people and agents can find. The second is GIGI, an AI agent that answers visitors on your behalf. A wallet gets created quietly in the background too, but most owners never open it. If crypto isn’t your thing, you can run the whole thing on a card and never think about it again.
Buy it: the web2 way (a yearly, domain-style name)
The simplest path is to treat a hashtag like a domain name. You claim a #Name as an annual subscription and it renews once a year, the same rhythm you already know from every domain you’ve ever registered. Pricing goes by length, so shorter names cost more than longer ones. You’ll see the exact number at checkout. Pay by card through fiat checkout, or spend credits if you’re already topped up.
What you get the moment it’s yours: the portal on the map, GIGI answering questions for you, and a name people can actually search for. Nothing about this path requires you to learn a new vocabulary. For the full walkthrough, read How to buy a hashtag.
Own it for life: the web3 way (one-time on #SPACE)
If you’d rather own the name outright instead of renting it year to year, that lives on #SPACE, the hashtag.space side of the house. There a #Name is registered on-chain as a one-time, lifetime mint. You mint it once and it’s yours, held in your own self-custody, with no renewal date hanging over it. Because it’s on-chain, you can also transfer it or resell it whenever you like.
This is the difference between renting an apartment and buying the building. Yearly subscriptions are convenient. A one-time mint is permanent. If holding your own keys is new to you, we wrote a plain-English guide: from email to self-custody.
Advertise: own the search-bar keyword (yearly)
Owning a name is one thing. Getting found is another. On hashtag.org you can bid on and hold the actual keywords people type into the search bar, as a separate annual arrangement. Win the phrase your customers search and your portal is what surfaces when they look. It’s advertising, but instead of renting attention by the click you own the term itself for the year.
The bidding, the renewals, and how contested phrases get settled are all covered in Win the keyword you want. Start there before you go after a busy term.
Stake and unstake (web3)
The #SPACE side adds one more capability that the web2 path doesn’t: you can stake a hashtag, and later unstake it. Staking is a web3 feature, so it works with the on-chain version of your name rather than the yearly subscription. Your name stays yours the whole time. Staking is a choice you opt into and can reverse when you decide to unstake. We’re keeping the specifics out of this overview on purpose. If you want to use it, the staking screens on #SPACE lay out exactly what applies before you commit anything.
The first hashtag ever for sale
Step back for a second. For as long as hashtags have existed, they were a shared convention. You could type #coffee and so could a million other people, and none of you owned it. It was a label on loan. What’s genuinely new here is that a hashtag can now be bought and owned as identity, not just used. That’s the whole premise of the platform, and it’s why “first hashtag for sale” isn’t marketing language so much as a plain description of what happened.
Which path is right for you
Two honest options, and neither is wrong. The yearly web2 subscription is the easiest place to begin: pay with a card, get your portal and GIGI, and renew when the reminder shows up. The web3 one-time mint on #SPACE is for people who want to own the name permanently, hold their own keys, and keep the option to transfer or resell on-chain.
Most people start on the web2 side because it asks nothing new of them, and that’s a perfectly good place to stay. You can also graduate later. Nothing about claiming a name yearly locks you out of owning one for life down the road. Pick the path that matches how permanent you want this to feel today.
Frequently asked
Do I own it or rent it? Both models exist, and you choose. The annual subscription is a yearly rental in the domain-name sense. The on-chain mint on #SPACE is ownership for life. Same name, two ways to hold it.
Do I need crypto? No. A card works fine for the yearly path, and the embedded wallet stays out of your way. The web3 features are optional. Reach for them only when you want lifetime ownership or staking.
Can I resell it? Yes, when it’s an on-chain name. Ownership transfers on-chain, and names change hands through the marketplace.
What’s the price? It depends on the name’s length, and you’ll see the exact figure at checkout before you pay a cent. Shorter names cost more.
Want the definitions behind any of these terms? The glossary spells them out.