Here’s the short answer. To buy a hashtag, go to checkout, type the name you want, and pay by card or with Gigi credits. Once the payment clears, the #Name is registered to your account and it’s yours. That’s the whole thing. No forms to chase, no waitlist, no crypto knowledge required.
This is the first time in history a hashtag itself can be bought and owned, not just typed into a post. On social media a hashtag is a shared label anyone can use. Here it’s a registered thing with an owner, a location, and an AI agent behind it. Below we’ll walk through exactly how to get a hashtag, what “registering” really means, and what you get for the money.
Buy a hashtag in three steps
The flow is deliberately close to buying a domain name, so if you’ve ever registered a website you already know the shape of it.
- Search the name. Open checkout and type the name you want, like
#BlueRidgeCoffee. We’ll tell you right away whether it’s available. - Pay. Check out with a card through our fiat checkout (powered by Stripe), or spend credits if you already have a balance. Same result either way.
- It’s registered to you. The #Name lands in your account and your portal goes live on the map. You can start customizing it immediately.
That’s it. If you searched “register a hashtag” or “register my hashtag” expecting a long process, this is the whole process.
What you’re actually buying
A social hashtag is just a word with a pound sign that anyone can reuse. What you buy here is different, so it’s worth being precise. You get three things bundled together:
- The #Name. Your handle, reserved to you. Nobody else can register the same one while yours is active.
- A live portal on the map. Every #Name comes with a GEO portal, a place pinned to a real spot that people can visit, message, and follow.
- GIGI, your AI agent. GIGI answers visitors on your portal, grounded in your real data (your hours, your services, whatever you tell it), rather than making things up.
So you’re not buying a label. You’re buying a small place on the internet that you own and that answers on your behalf.
What it costs and how “registering” works
Pricing works like a domain. A #Name is an annual subscription, and the price depends on length: shorter names cost more because they’re scarcer. A crisp one-word handle is premium, a longer specific one is cheaper. We don’t quote a flat figure here because it varies by name. The current price for the exact name you type shows up at checkout before you pay, so you always see it first.
“Registering” just means the name gets attached to your account and taken off the market for everyone else. It renews yearly, again like a domain. Keep the subscription active and the name stays yours year after year. If it ever lapses, the name can return to the marketplace for someone else to pick up, so set a reminder or leave auto-renew on if it matters to you.
Rent it yearly, or own it for life
There are two ways to hold a #Name. The web2 way is the annual subscription you just read about, run on hashtag.org, easy and card-based. The web3 way lets you own the name outright for a one-time claim on #SPACE (hashtag.space), where it lives as a record tied to your keys instead of a yearly bill. Both are real options and most people are happy on the subscription. If you want the full side-by-side, read How hashtag.org works.
Buying a name someone already owns
Not every good name is unclaimed, and that’s fine. Owners can list a #Name for resale, so if the one you want is taken, check the marketplace. You buy it the same way you’d buy a fresh one, the transfer moves it into your account, and from there it renews and behaves exactly like any other name you own. If you’re still picking a name to begin with, our guide on How to make a hashtag is a good next stop.
Frequently asked
How do I register my hashtag?
Go to checkout, type the name, and pay. Checkout is the registration step: once payment clears, the name is recorded to your account and your portal is live. There’s no separate paperwork.
Can someone take it from me?
No, not while your subscription is active. The name is locked to your account and renews yearly. It only becomes available to others if you let it lapse. And if you move the name to self-custody, its on-chain record follows your keys, so it’s yours in a way nobody can revoke.
Do I need crypto?
No. A card works for everything, and you never have to touch a wallet. Behind the scenes we quietly create an embedded wallet for you (through Privy), but most owners never open it. It’s there if you ever want the web3 side, and invisible if you don’t.
Can I resell it later?
Yes. #Names are transferable and resellable. You can list one on the marketplace, and if you’ve moved to self-custody, the sale settles on-chain to your keys. Owning the name means you get to decide what happens to it.
Ready to grab yours? Head to checkout and type the name. If you want the bigger picture first, the glossary and How hashtag.org works cover the rest.