GIGI is the AI agent built into hashtag.org. It lives on your portal, talks to visitors in your voice, and answers using your real information instead of guessing. When someone lands on your page and asks about your hours, your prices, or whether you can help with a specific thing, GIGI is the one who answers. Every portal ships with GIGI already switched on, so you don’t have to install anything or wire up a bot yourself.
So when people ask “what is GIGI AI,” the short version is this: it’s a grounded assistant tied to a real place on the map. Not a generic chat window bolted onto a website, but an agent that knows your business and can act for you. The rest of this article walks through what it actually does, why it stays honest, and how to get more out of it.
What GIGI actually does
GIGI greets the people who visit your portal, answers their questions, and helps them do something useful next. That might be taking a message when you’re busy, pointing someone to the right service, or helping them start a booking. Think of it as the person at the front desk who never clocks out. If a visitor asks whether you’re open on Sunday, GIGI checks your hours and tells them. If they want to leave their number, GIGI takes it down and gets it to you.
Beyond your portal, there’s a lighter embeddable GIGI voice launcher that client sites can drop straight onto their own website, so the same assistant can greet visitors wherever your business lives online.
Why GIGI doesn’t make things up
A plain LLM will happily invent an answer when it doesn’t know one. That’s fine for brainstorming and a real problem when a customer is asking about your business. GIGI works differently. It uses RAG, which means it retrieves your actual data, your hours, menu, services, and FAQ, and answers from that rather than from whatever a general model happens to have absorbed.
The honest part matters just as much as the accurate part. When GIGI genuinely doesn’t have something on file, it says so and offers to take a message: “I don’t have that, want me to take a message?” That beats a confident wrong answer every time. A hallucination about your return policy or your closing time can cost you a customer, so we’d rather GIGI admit the gap and hand it to you.
Voice, tools, and more than text
GIGI isn’t stuck in a text box. It’s a voice agent, so a visitor can talk to it out loud and hear it answer back, which is a lot friendlier on a phone than tapping out a message. It’s also multi-modal, so it can work across more than just typed words.
The bigger shift is that GIGI can act, not only reply. Through tool-calls it can take a message, help someone book, or look something up on your behalf while the conversation is still going. That’s the line between an assistant that answers questions and one that actually moves things forward for you. Under the hood each answer is fresh inference against your current data, so it reflects what’s true right now rather than a stale copy.
GIGI vs a generic chatbot
Most website chatbots are the same everywhere. They’re a wrapper around a model that knows nothing specific about you, so they either give vague answers or make things up. GIGI is grounded in your data, tied to a real place on the map, and able to act for you. Ask a generic bot when you close and it guesses. Ask GIGI and it reads your hours. Tell a generic bot you want to leave a message and it usually can’t. GIGI takes it and gets it to you. That’s the difference between a chat widget and a working front desk.
Turning GIGI on and training it
You don’t have to write a system prompt or pick a model. We set sensible defaults per portal type, so a restaurant portal and a contractor portal each start with reasonable behavior out of the box. GIGI works from the moment your portal is live.
It gets better the more you feed it. Add your menu, your services, your FAQ, and a note about your tone, and GIGI answers with more detail and sounds more like you. We wrote a whole guide on this: Train GIGI on your business. If you want the wider picture of where GIGI fits, see How hashtag.org works.
What GIGI costs
GIGI’s AI usage is metered in Gigi credits, where one credit equals one dollar. Rather than quote a rate here that might drift out of date, we show the current rates live in the app, so you always see what usage costs before it adds up. You buy credits, GIGI draws against them as it works, and you can watch the balance as you go.
Frequently asked
Is GIGI just ChatGPT? No. A general chatbot answers from a model with no knowledge of your business. GIGI is grounded in your own data and can act on it, taking messages and helping visitors book rather than only chatting.
Does GIGI make up answers? No. It answers from your real information, and when it doesn’t have something it tells the visitor and offers to take a message instead of guessing.
Can GIGI talk out loud? Yes. GIGI is a voice agent, so visitors can speak to it and hear it answer, not just type.
How do I get GIGI? Every portal already has it. If you don’t have a portal yet, claim a #Name and GIGI comes with it, ready to talk to your visitors. New to the terms here? The glossary explains each one. Owning a #Name is what anchors GIGI to your real place.