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Last reviewed: August 2026 · prices in USD · every figure computed from the cost-guide pricing engine
Every figure here comes straight out of the pricing engine behind the Search Everywhere Optimization cost guide — seed ranges synthesized from published market pricing, drifted within ±8% by a monthly refresh. No survey numbers, no third-party stats.
Just 1 of 15 metros prices at the national baseline. New York's premium—+18%—is the steepest in the bunch, pushing the top of the SMB range from $5,900 to $6,800 a month.
| Benchmark | Figure | What it is |
|---|---|---|
| SMB sweet spot | $2,450–$5,900/mo | Managed service, typical small business |
| DIY floor | $500/mo | Cheapest self-serve entry point |
| Top published tier | $19,800–$49,000/mo | Enterprise |
| Metro premium ceiling | +18% | New York: SMB range $2,850–$6,800/mo |
| Tier | Typical range | What it covers |
|---|---|---|
| Starter (priority channels) | $500–$2,450/mo | Google + one AI engine + one more surface, focused |
| SMB full bundle | $2,450–$5,900/mo | Google, AI engines, maps, social, and marketplaces together |
| Mid-market | $4,950–$14,800/mo | Multi-location or competitive categories |
| Enterprise | $19,800–$49,000/mo | Brand-wide, every surface, dedicated strategy |
| Metro | Modifier | SMB range |
|---|---|---|
| New York, NY | +18% | $2,850–$6,800/mo |
| San Francisco, CA | +17% | $2,850–$6,800/mo |
| Seattle, WA | +13% | $2,750–$6,600/mo |
| Washington, DC, DC | +12% | $2,700–$6,500/mo |
| Boston, MA | +11% | $2,700–$6,500/mo |
| Los Angeles, CA | +9% | $2,650–$6,400/mo |
| Miami, FL | +8% | $2,650–$6,300/mo |
| Atlanta, GA | +6% | $2,600–$6,200/mo |
| Chicago, IL | +6% | $2,600–$6,200/mo |
| Denver, CO | +6% | $2,600–$6,200/mo |
| Austin, TX | +4% | $2,550–$6,100/mo |
| Dallas, TX | +4% | $2,550–$6,100/mo |
| Phoenix, AZ | +4% | $2,550–$6,100/mo |
| Charlotte, NC | +3% | $2,550–$6,100/mo |
| Houston, TX | baseline (0%) | $2,450–$5,900/mo |
Methodology: ranges are synthesized from published 2026 market pricing across vendors, agencies, and platforms, reviewed and refreshed monthly (last refresh: August 2026). Metro figures apply a cost-of-doing-business index (built from 2026 local cost-of-living and labor data) that we scale per price tier: self-serve tools are priced nationally and barely move between cities, while managed and enterprise work — which is delivered by local labor — carries the full local premium. That is why the same city shifts a done-for-you retainer far more than a DIY subscription. Prices are in USD and describe typical market rates, not quotes; a real quote for your business takes minutes through a verified provider on the hashtag.org network.