GIGIlistening…

Creator economy & platform risk

Audience portability

The ability to take your followers/customers with you when you leave a platform.

Audience portability means the relationship is yours, not the platform's. On most social platforms it is not portable: you cannot export usable contact info for your followers. On hashtag.org, the people who follow your #Name and opt in are first-party data; you can message and migrate them anywhere, including off hashtag.org.

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