Fine-tuning is taking a base LLM and continuing its training on examples specific to your domain (your past customer chats, your tone of voice, your product catalogue). For most hashtag.org portals, RAG is enough — you do not need to fine-tune. Fine-tuning is reserved for cases where tone or jargon need to be baked into the model itself.
AI agents
Fine-tuning
Extra training so a model speaks in your brand's voice or knows your specific data.