Each keyword has a "top bid": the highest annual amount currently being paid for #1. If a competitor sets a higher annual bid for that same phrase, you are outbid — your portal still shows up in the results, just below them. On hashtag.org we always show you the exact dollar number to retake #1 for the year, so the auction is never opaque.
hashtag.org & GIGI
Outbid / Top bid
The keyword auction state when someone pays more than you to take #1 position.
See also
- Keyword
A phrase you pay to rank for inside discovery; auctioned with annual subscriptions.
- Subscription / Annual renewal
Keywords and #Names renew yearly; if you stop paying, they expire.
- Gigi credits
An in-platform USD balance you can top up and spend on AI tasks, video minutes, or keyword purchases instead of using a card.